The Get Connected! Public Awareness and Education program was launched to raise overall awareness about the benefits of broadband, particularly high-speed Internet access at home, as a foundation for all other strategic actions. The initial 2-year goal in 2008 was to increase adoption among low-income and Latino households statewide by 10 percentage points: the result was a 16 percentage point increase, demonstrating the value of focused public information, outreach, and mobilization as an integral component of an overall drive to increase broadband adoption. Get Connected! resources included a multilingual website (GetConnectedToday.com) to help non-users learn the basics about computing devices and broadband, public service announcements, and technical assistance to conduct Community Connect Fairs. Local governments across California, including all 58 counties, passed Get Connected! resolutions to declare their commitment to getting all residents online.
Highlights of Results:
- CETF partnered with United Ways of California/2-1-1 California, La Opinion, National Hispanic Media Coalition, and Radio Bilingüe to produce print and broadcast materials for grantees.
- CETF also developed social media channels and tools for the Internet For All Now mobilization to inform policymakers and regulators. More than 137 key leaders and organizations endorsed the CETF position on broadband lifeline and more than 70,000 individuals participated in social media to send more than 250,000 emails to the FCC in support of the CETF recommendations.
- CETF continues to publish the newsletter Let’s Talk Broadband to keep policy makers and stakeholders up to speed on broadband issues.