Digital equity advocates – people who have been working for decades now to come up with solutions to narrow the divide between people who are connected to broadband and those who still aren’t – say Internet Service Providers (ISPs) must partner with the ethnic media to reach people in California who remain unconnected and under-connected to broadband service.
“We have focused on the importance of community and Ethnic Media. We think that the Internet Service Providers should be advertising with (ethnic media), reaching out to you and connecting with you,” said Sunne McPeak, CEO of the California Emerging Technology Fund (CETF) a statewide non-profit with offices in Concord and Los Angeles dedicated to closing the digital divide.