Central Valley Focus of New Digital Literacy Campaign

Though broadband Internet adoption has increased throughout California in the past decade, certain communities have still lagged behind: low-income, Latino, and rural households in particular.  In an effort to reach these communities, the California Emerging Technology Fund (CETF) announced last week that is launching a media campaign, including radio ads in English and Spanish, to increase broadband adoption and digital literacy training in the Central Valley by promoting discounted broadband offers available to them.