Get Latinos Connected!

The Latino Community Foundation (LCF) and The Chicana Latina Foundation (CLF) partnered to increase broadband adoption rates in underserved, low-income Latino communities in Northern California. LCF/CLF launched the ‘Get Latinos Connected!’ Campaign, a multi-pronged outreach and education program, which successfully connected 1,238 Latinos to the Internet. The ‘Get Latinos Connected!’ campaign focused on developing a culture of technology and educated Latino families about available low-cost hardware and Internet options. Working together and in partnership with anchor Latino grassroots organizations, LCF/CLF brought awareness to the issue of connectivity in the Latino community an d advocated for expanded options for low income
families. Through partnerships with Latino media, Latino donors, and Latino-based organizations, ‘Get Latinos Connected!’ focused on ensuring that Latino communities understood the benefits of getting and staying connected to the Internet at home.