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USC Annenberg School for Communication and Journalism and CETF Collaborate on Groundbreaking Research to Expand Affordable Broadband

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USC Annenberg School for Communication and Journalism and
CETF Collaborate
on Groundbreaking Research to
Expand Affordable Broadband

With billions of public dollars at stake, top U.S. Internet researchers and policy
leaders will identify effective models to get households in need online


Los Angeles — In the first-of-its-kind collaboration, nationally-recognized researchers from the University of Southern California Annenberg School for Communication and Journalism, in partnership with the California Emerging Technology Fund (CETF) and with support from The Pew Charitable Trusts, will identify effective and sustainable strategies for bringing affordable Internet to all Americans.

Expanding access to quality, affordable broadband is an urgent national priority and billions of dollars in new investments are in the pipeline for infrastructure deployment and adoption, including $65B in the infrastructure bill recently passed by the U.S. Senate and pending before the House of Representatives.

As states and the federal government design programs with these and other funds, researchers are seeking models that produce results with a high return on investment to help inform policymakers, Internet service providers and corporate, education and philanthropic leaders.  Among the models to be reviewed are direct subsidy vouchers to qualified consumers, subsidies issued through Internet Service Providers (ISPs), ISP financial commitments secured through public benefit agreements with regulators and financial commitments as part of IT vendor negotiations with public agencies.

“The COVID-19 pandemic has illustrated the depth and breadth of the digital divide.  It has also illustrated just how much we still need to learn about barriers to affordable broadband connections,” said Kathryn de Wit, project director for The Pew Charitable Trusts’ broadband access initiative.  “Lawmakers at every level of government are looking for ways to ensure that connections are not only available but affordable.  This research is critical not only for expanding the field, but for identifying sustainable policy solutions that will help reach the greatest number of Americans.”

François Bar and Hernán Galperin, Professors of Communication at the USC Annenberg School for Communication and Journalism, are leading the research team.  “With the federal government and states committing billions to broadband in the near term, there is a unique window of opportunity to connect millions of low-income Americans to the infrastructure they need to thrive in the 21st century,” Galperin said.  “However, we need to make sure public funds are used effectively, and that subsidies are distributed in an equitable and sustainable manner. This research program will contribute to achieve these goals by providing evidence-based recommendations about the most cost-effective ways to make these historic investments in broadband work for all.”

An Expert Advisory Panel of nationally recognized leaders will provide valuable oversight, including input on the research design and peer review of the study.  The Advisory Panel includes experts with specialties in economics, consumer behavior involving subsidies, Internet adoption and deployment and public-private partnerships.

A separate joint CETF-USC statewide survey on broadband adoption in spring 2021 shows that millions of Californians do not have access to the Internet at home—disproportionately affecting low-income households, seniors, people with disabilities and rural residents.  The high cost is cited as the main reason for not having home Internet, and many say they are not aware of existing subsidy programs, some of which are due to expire.  While the hardships due to lack of affordable service were harshly exposed during the pandemic, the need goes way beyond this crisis.  Being connected enables work, education, healthcare, small-business and job creation, civic engagement, personal development, and more.

“Home Internet is a catalyst for expanding opportunity.  We are at a pivotal moment for the nation to gain Digital Equity and overcome poverty which is rooted in systemic racism,” said Sunne Wright McPeak, President and CEO of CETF.  “We need to seize this moment to identify sustainable solutions that deliver results.  We are proud to establish this unique collaboration that includes the best minds and experienced leaders to finally achieve Digital Equity.”

The Pew Charitable Trusts is providing financial support for the collaboration.  In-kind support is provided from the California Emerging Technology Fund.